Yahoo and Microsoft planning to merged?

I've read this from more than one sources and it's kinda real. I've been asking myself this question, "Why would the Internet market giants need to merge when they are giants?" Then it hit me.. "Are they losing it?" and when I say "losing", I mean it literally. There have been word for quiet sometime already that Microsoft and Yahoo are losing to Google, one of the world's Internet Business Giants. For why they lose to Google is never a mystery really. Google is simply an accomplished business tactician. Let's just say Google knows how to please people, and attract business entities into their side, but this doesn't mean that Yahoo and Microsoft do not, it just means that among the three of them, Google is the best!

The two entities hope that when they merged, they could gain a potential winning power over Google. Seeing current standings, Yahoo currently dominates Asia, the largest continent in the world. If Microsoft merges with Yahoo, then they could gain the upper hand over Google in terms of ranking. The two companies will obviously become the top ranking company worldwide. If this is the case, then you can expect them luring business entities into their side, or so they hope. There are actually many reasons behind the merging other than the one stated above, and most of these are hidden beyond close doors. What Yahoo and Microsoft are up to is still a mystery, but one thing is for sure.. their intention is, no doubt, to dominate the market, and keep Google at bay.

Small Matters that mean a lot

Let's try to understand why the two giants loses to Google. There are actually a lot of reasons, small mistakes that had accumulated and had become a crucial factor for their downfall. Among them is technology. Yahoo and Microsoft has the money to muster the technology, but it seems that they don't know what technology suits them best. Another are the offers.. Yahoo and Microsoft offer goodies for people, but these goodies are actually not out of sincerity, they offer these goodies to make profit, yes, that's their true motive. They are what I can call a cheapskate, you see when you think that their offers are free, it's actually not, or at least not entirely free, and this sucks! Most of their services are also purchasable and expensive, something that most people would not go after. And when it comes to the Search Engine.. the main thing! They have this system where you can pay for a top-ranking position in the search results. This does not bode well for starters, as entities with the most money often wins the war here, it's an unfair fight if you use them for a battleground. This eventually leads small time business entities to look for another place, and Google usually suits them best. And in case you don't know.. most business entities are small time, and all these number goes to Google.

To Yahoo and Microsoft, these are small factors, but these factors actually helped in pushing them into merging.. why merge? The reason is simple.. it's because they can't stand on their own.. in the long run, at least.