Google Adsense: An Introduction

You guys might have heard or tried this already, of course, this thing can be found almost everywhere on the net. Most sites harbor them, in fact, they are those things that you would often mistake for links, but in reality, they are advertisements. Yes, they are advertisements promoted by Google. They are called Google Adsense. Unlike any ads, however, Google uses a sophisticated system that employs the help of bots. These bots are not actual robots, but a program.. an algorithm that makes up an A.I. (Artificial Intelligence). These robots serve adsense by crawling a particular site, pick up information and relay it to Google center. With the information gathered, the system then picks for a relevant ad to put in a google adsense harboring website. So, what you get ladies and gentlemen, is an ad that's related to the contents of the site. This is a smart system that's very difficult to copy, and is sure is helping both site owners and advertisers.

Publishers and Advertisers

An advertiser is a company/group or an individual that advertises on Google through the Google Adwords service. A Publisher, on the other hand, is an entity that promotes Google's ads or Adsense. So, how do this two interact and benefit from each other using Google's system? I'll explain the process..

Google gathers its ads through adwords. How to use adwords is a process I am going to explain later on, but for now, let's focus on adsense alone. With the advertiser, Google's smart system searches for the right people (customers/visitors) for their advertiser. How? By finding sites that matches the keywords contained in their ad. So, basically, the ad will be shown on a site that's similar or related to what the advertiser advertises, for example, they sell medicines.. if this is the case, Google will then display their ads on a medical or pharmaceutical site that harbors adsense, and since it's a medical site, it's sure to have some visitors that's interested in medical products. What happens is that the advertiser will get a higher chance of getting its desired prospects - Those people who are interested (potential buyers) in medical products.

Now, an advertiser pays Google for the service. This money is then shared by Google to its Publishers. A Publisher (those people who promotes adsense) earns a portion of what Google earns, of course, Google has to pay them otherwise, you can't expect them to show Google Adsense on their site. So, as you can see, both advertiser and publisher benefits from this system.

Payment System

Google pays for valid Impressions and valid Click-throughs. How much a publisher earns depends on how much an advertiser bids at Google Adwords, and how many impressions and click-throughs earned by a publisher through Google Adsense.

The minimum quota a publisher needs to get before he could request for a cashout is $100. Google pays via numerous payment methods, including check, Western Union transfers, etc. They don't include payment processors (Paypal, Alertpay, etc.) though.

Penalties

Google enforces penalties to those publishers who do not follow the Google Adsense TOS (Terms of Agreement). So, if you're a Google Adsense Publisher, better read the TOS first before doing something you might regret later.

Usually, the penalty for not following the TOS is deletion of account, and banning. Of course, if you got busted, what you had earned will be forfeited.

Is Google a legitimate site?

Google Inc. is a multi-billion dollar company. They hosts numerous websites like Blogger, YouTube, and others more. Perhaps, that should tell you.. To them, scamming people is nothing compared to how much they earn everyday. So, obviously, the answer is yes. It's very legitimate.

How do I get to Google Adsense?

You can reach Google Adsense through the link below..
http://www.google.com/adsense/